Lot 16

Max Ponty 1904-1972 Oversized 15" French Matchbook

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Max Ponty 1904-1972 Oversized 15" French Matchbook

Estimate: $100 - $1,000

Starting Bid: $50

(0 Bids)

May 28, 2025 12:00 PM EDT
Live Auction
Sunrise, FL, US

Description:

Max Ponty (French, 1904-1972), vintage advertising art for Gitanes Cigarettes presented as a jumbo matchbook display piece. The front showcases the iconic blue Gitanes branding with a flamenco dancer silhouette, along with the artist's signature "M. Ponty" on the right edge. When opened, the interior reveals faux match tips concealing individual unused miniature matchbooks embedded in each stick. The reverse side includes printed usage instructions and the mark "Jumbo Bookmatch," referencing the 1972 registered design by Longcrane Broxton & Partners Ltd., England. A rare and playful piece of mid-century promotional design.

Description created by SnapGenie.com

Dimensions: 15 X 10 X 1.5 in.

Condition: Good to fair overall vintage condition, showing visible wear and losses, primarily along the edges and rims. All eight matchsticks are present within their matchbook. Note: This condition statement is provided as a courtesy and reflects an opinion, not a statement of fact. Bidders are encouraged to inspect the item in person or through an agent to assess condition. Estate fresh to the market.

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